At Roland, everything evolves around high-quality bicycles and intelligent transportation solutions. This is our specialty.

With the competence and the experiences of more than 25 years of industry membership, we have developed into one of the leading businesses in the production and distribution of wheels for bicycles of all kinds and for the development and production of intelligent transportation solutions in the bicycle carrier domain.

The basis for our success is the extensive knowledge in all areas, the competencies of our employees, our high commitment to quality, our high flexibility, the strong customer service and last but not least our close proximity to our customers.

Our special strength is our extensive product program that can be produced in many different options in various lot sizes and can be delivered within 24 and/or 48 hours after the receipt of the order.

Additionally, our passion and challenge is to search for continuously better solutions. Our dedicated team consistently works on improving the quality of our products and our customer services.

An essential core domain of our business activity is the production of wheels in many different sizes and materials for the serial production and/or the initial equipment of bicycles.

Intensive manual labor, supported by the most modern computer-controlled spoking- and centering devices is the basis of our work and guarantee the uniform, extremely high and stable wheel quality!

This superior quality is being used by many different bicycle manufacturers for the initial equipment of their bicycles. Manufacturers value the Roland-quality, but also our great flexibility and reliability as well as the excellent logistics and the great collaboration with our partners.

Moreover, our wheel assembly also covers the peak of demand of large, notable manufacturers. Just-in-Time production, for the quick saturation of the market demands, no problem!

Aside our own, extensive warehouse of rims, hubs and spokes, which lets us act fast and flexible on the market, we also produce on the basis of job-order production for single bicycle manufacturers. The customer delivers the complete merchandise or component parts and Roland produces it suitable for production and just in time!

Roland is the specialist for transportation solutions in the bicycle carrier domain. Moreover Roland also offers safe solutions for children on a carrier (add + bike).

Our consistent concept: high and safe utility through top-quality, combined with the knowledge and the experiences of more than 30 years!
Class instead of mass!

We supply the bicycle wholesale trade, the bicycle retail trade, the industry as well as the sports- and tourism domain with different carriers for manifold uses of the various target groups.
The carriers are used by families for various purchases, for vacation trips with the bicycle, by campers, by industrial companies for in-plant transportation, by messengers in public authorities, in hospital-logistics, from agricultural manors to the smallest allotment and many more different institutions and businesses. The Roland-carrier is frequently used by horsemen, fishermen and many many newspaper deliverymen!